Keyword: online marketing

2 results found.

Research Article
Social proof is ineffective at spurring costly pro-environmental household investments
Philipp T. Schneider, Vincent Buskens, Arnout van de Rijt
Online Journal of Communication and Media Technologies, 13(4), October 2023, e202351, https://doi.org/10.30935/ojcmt/13655
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Research Article
Googling for Schools: Do K-12 School Districts Purchase Adwords to Drive Website Traffic?
Joshua Childs, Zach Taylor
Online Journal of Communication and Media Technologies, 12(3), July 2022, e202215, https://doi.org/10.30935/ojcmt/12020
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